How much does a digital marketing agency cost in Argentina? 2026 pricing
Short answer. At Gaucho, paid media management (Meta and Google) costs USD 1,000/month for up to USD 20,000 in monthly ad spend, plus 2.5% on spend above that. Our content plan is USD 1,500/month, SEO starts with a USD 2,000 strategy, and a turnkey corporate website is USD 1,500. All prices are in USD, plus VAT. No setup fee. Ad spend is paid directly to Google or Meta.
Gaucho is a Buenos Aires digital marketing agency founded in 2020: a Google Partner and Meta Business Partner with 80+ clients, from SMBs to corporates like GSK. We work in UTC-3, which overlaps with US business hours.
See our digital marketing services.
Our prices
| Service | Price | What's included |
|---|---|---|
| Paid media management | USD 1,000/mo | Up to USD 20,000 monthly spend; strategy, setup, optimization, monthly report |
| Spend above USD 20,000 | 2.5% of the excess | Added to the base fee |
| Content plan | USD 1,500/mo | 5 edited videos + 5 organic posts + 12 stories, from your footage |
| Video production | Custom (typically USD 500–10,000) | Shooting, crew, post-production |
| SEO strategy | USD 2,000 one-time | Audit, search and question research, content and technical roadmap |
| SEO content | USD 100–150 per piece | Optimized for Google and AI answer engines |
| Digital PR | USD 100–10,000 per article | Press research + placement (price depends on the outlet) |
| Corporate website | USD 1,500 one-time | ~10 static pages, turnkey |
| Tiendanube store | USD 1,000 one-time | Store build and launch |
| Custom dev and automation | USD 35/hour | Integrations, automations, ad-hoc builds |
| Integrated projects | Custom, from USD 1,000 | A mix of services on one plan |
All prices are in USD, plus VAT. No setup fee. Monthly services have a 12-month minimum term.
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Estimate your budget
From 0 to 200,000, in steps of 1,000.
- Paid media fee
- USD 1,000 · 10% of spend
- Content
- USD 0
- Monthly SEO
- USD 0
- Monthly total in USD + VAT
- USD 1,000
- One-time total in USD + VAT
- USD 0
At a 15% of spend fee you would pay USD 1,500.
≈ ARS 1,565,000 at the official Banco Nación rate of Nov 3, 2026.
Ad spend (USD 10,000) is paid separately to Google/Meta. Prices + VAT. No setup fee. 12-month minimum term.
How the media fee works: a flat USD 1,000 up to USD 20,000 in spend, plus 2.5% of anything above that.
| Monthly ad spend | Gaucho fee | Fee as % of spend | At 15% of spend (market reference) |
|---|---|---|---|
| USD 10,000 | USD 1,000 | 10% | USD 1,500 |
| USD 30,000 | USD 1,250 | 4.2% | USD 4,500 |
| USD 50,000 | USD 1,750 | 3.5% | USD 7,500 |
| USD 100,000 | USD 3,000 | 3% | USD 15,000 |
The more you invest, the smaller the fee is as a share of spend. A pure percentage model does the opposite: the fee grows at the same pace as your spend.
What agencies charge in Argentina
Published Argentine agency rate cards (November 2026) put single-channel ad management at roughly USD 110–300/month and integrated SMB plans at roughly USD 370–2,000/month, converted from ARS and excluding ad spend. Percentage fees run from 10% to 25% of spend.
| Service | Published monthly range (USD, excl. spend) |
|---|---|
| Google Ads management | 110–300, or 15–25% of spend |
| Meta Ads management | 90–260 |
| Mixed paid media | 220–520 + 10–20% of spend |
| Social | 110–600 |
| SEO | 110–670 |
| AI search (GEO/AEO) | 150–900 |
| Email and automation | 45–370 |
| Integrated SMB plan | 370–2,000 |
| Corporate website (one-time) | 110–1,100+ |
Approximate USD conversion of public Argentine agency rate cards reviewed in November 2026. Ranges are indicative, and most cards don't say whether VAT is included.
We bill in USD so the price doesn't move with inflation and you can compare it month to month. Payments in pesos use the official Banco Nación rate of the day.
Pricing models
Flat monthly fee. You pay the same amount every month, whatever you spend on ads. It's predictable, and the agency doesn't earn more by recommending you spend more. The tradeoff: on very large accounts it can undershoot the real work.
Percentage of spend. The agency charges 10% to 25% of what you spend on ads. It scales with the account, and it also pays the agency more when you spend more, even when that isn't what's best for the business.
Hybrid (ours). A flat USD 1,000 covers up to USD 20,000 in spend, and only 2.5% applies above that. Predictable for small and mid-size accounts, and it scales without punishing large ones. At USD 50,000 in spend, our fee is 3.5%.
Project or hourly. For work with a start and an end: a website, a store, an audit or an automation. Websites are a fixed price. Custom development is USD 35 an hour.
Gaucho vs other agency types
We reviewed Argentine agencies that show up in industry rankings and directories, and grouped them by type. No names: only what each type publishes on its own site or on Clutch.
| Gaucho | Ecommerce accelerator | Ecommerce growth agency | SEO and acquisition agency | Growth and paid media agency | Performance and apps agency | Digital agency for SMBs | |
|---|---|---|---|---|---|---|---|
| Publishes prices? | Yes, with a formula | No | No | No | No | No | No |
| Reference minimum | USD 1,000/mo | Not published | Not published | USD 5,000+ per project* | USD 5,000+* | USD 10,000+* | USD 1,000+* |
* Minimum project size self-reported by each agency on Clutch (Nov 2026).
Of the agencies we reviewed, none publishes a monthly rate with a formula. Some list a project minimum on Clutch, from USD 1,000 to 10,000. Gaucho publishes what it charges for each service.
Frequently asked questions
How much does a digital marketing agency cost in Argentina?
Published rate cards put single-channel management at about USD 110–300/month and integrated plans at about USD 370–2,000/month, excluding ad spend. Gaucho charges USD 1,000/month + VAT for paid media management.
Is ad spend included?
No. You pay Google or Meta directly from an account in your name.
Do you charge a percentage of ad spend?
Only above USD 20,000/month: 2.5% of the excess.
What would I pay with USD 50,000 monthly spend?
USD 1,750/month + VAT (3.5% of spend).
How much does content cost?
USD 1,500/month + VAT for 5 edited videos, 5 organic posts and 12 stories. Video production is quoted separately (typically USD 500–10,000).
How much does SEO / GEO cost?
A USD 2,000 one-time strategy, then USD 100–150 per optimized piece.
How much is a website?
USD 1,500 for a ~10-page turnkey corporate site. USD 1,000 for a Tiendanube store.
What is your hourly rate?
USD 35/hour for custom development and automation.
Is there a setup fee or a minimum term?
No setup fee. Monthly services have a 12-month minimum term.
Which currency do you bill in?
USD, plus VAT. Payments in ARS use the official Banco Nación exchange rate of the day.
Get a custom quote
Tell us what you need and we'll send a detailed proposal in USD.
Updated: November 2026.