When science needs to reach further. Full digital strategy to grow, diversify and federalize the GSK PRO community.
in 2 months
6% growth on a massive base
in 2 months
6% growth on a massive base
Live MasterClass
Live MasterClass
Connected for a full hour
Connected for a full hour
Post-event
Post-event
Active community conversation
Active community conversation
In an increasingly challenging market — where vaccination is dropping and public conversation is saturated with misinformation — science needs to reach further. So we asked ourselves: how do we accompany those who accompany?
GSK PRO already had a large community: 35,000 healthcare professionals. But to inspire change, we needed to reach many more. So we set an ambitious goal: grow, diversify and go federal.
To reach further, we joined forces. Two teams. One mission. We designed a simple, direct and human path for new professionals to join without friction.
Streamlined, human registration path for new healthcare professionals
Dynamic MasterClass with industry voices — different from the standard format
Digital event designed to feel close
2 months of real-time optimization: every piece, every message, every decision
Federal activation — reach to professionals across the country
On-demand replays post-event to extend impact
We didn't add leads — we added community. We added trust. When science needs to reach further, the community responds. And with the power of digital, we turned that reach into real impact.
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