Case studies

Mannol Argentina

Full communication strategy for Mannol's launch at Automechanika Buenos Aires 2026 — pre, during and post.

Automotive · LubricantsApril 8 — 11, 2026 · La Rural
Content strategyBooth brandingAudiovisual productionInfluencer marketingInteractive activationCommunity management
Views
150K

+99.4% vs. previous period

69% was new audience

Reach
76.9K

+84.7% vs. previous period

97% was new audience

Engagement
+359%

vs. previous period — 2,600 total

New followers
+600

10K follower goal achieved

Profile clicks peak
+812%

vs. previous period

The Challenge

Automechanika Buenos Aires 2026 — the country's most important automotive industry expo, held at La Rural — was the stage Mannol chose to consolidate its presence in the Argentine market. 4 days to drive massive visibility, connect with distributors, mechanics and enthusiasts, and position the brand as a reference within the industry. The goal was clear: make every hour of exposure count. Not just have a booth — build a presence that could be felt at the event, on social media and within the industry community. To pull it off, Mannol entrusted us with the full communication strategy: before, during and after.

Mannol Argentina
AUTOMECHANIKA · LA RURAL · 2026
Our strategy

The Solution

We designed a full strategy in three phases, with one premise: nothing left to chance.

01
Phase 01

Pre-event

  • Adapting Mannol's visual identity to the physical booth: decals, dimensional letters and signage produced with the builder
  • Editing the institutional video looped on both large screens throughout the expo
  • Optimizing Mannol's official profile on the Automechanika exhibitor platform to surface in the event search
  • Research, analysis and selection of automotive content creators
  • Drafting the preliminary script for each reel
  • Full editorial calendar: 5 reels + 3 flyers + 25 stories to build progressive anticipation
02
Phase 02

Interactive activation

  • Custom prize wheel for the booth: every participant won a prize
  • Follow mechanic: the requirement to play was following Mannol on Instagram
  • Result: +600 new followers in 4 days and the 10K follower goal hit during the event
03
Phase 03

Post-event

  • Staggered editing and publishing of pending content throughout April
  • General recap reel of the 4 days as the closing piece on social
What we did

Step by step

01

Booth visual identity: decals, dimensional letters and signage produced with the builder

01/07
02

Institutional video looped on both large screens for 4 days

02/07
03

Mannol profile fully built and optimized on the Automechanika platform — description, contact, products and images — to be found in the event search

03/07
04

Selection and briefing of automotive content creators

04/07
05

Pre-event editorial calendar: 5 reels + 3 flyers + 25 stories

05/07
06

Interactive prize wheel at the booth with follow-to-play mechanic

06/07
07

On-site production: 10 reels (backstage + 4 daily recaps + 4 with creators + general recap), 57 real-time stories, 102 photos

07/07
Social

Watch the case wrap-up on social

We edited a recap reel of the 4-day event that tells the full story. One piece to summarize a month of work.

Watch the full reel
REEL4 DÍAS · LA RURAL
ON INSTAGRAMWatch the full reel
A brand that didn't just attend the expo: it sparked conversation, reached new audiences and wrapped the event with metrics that 4x'd, 5x'd and even 8x'd its baseline activity.
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