The street also converts
Traditional media — out-of-home, transit, radio, TV, cinema, indoor and print — bought with performance intelligence. All integrated with your digital strategy, in a single team.
Your audience lives in two worlds. So should your brand.
Digital CPMs are at all-time highs. Attribution broke with iOS. Meta audiences exhaust faster than ever. In parallel, traditional media reinvented itself: digital screens, traffic data, geofencing measurement and formats no ad blocker can hide.
The answer isn't choosing. It's combining.
Brands that are growing sustain conversion with digital performance and build recall with traditional media. Gaucho Media exists so you can do both — without hiring another agency, without negotiating with another team, without losing coherence.
One brand, present in both worlds.
Where the click ends, the street begins.
Your audience doesn't live on a single channel. A well-placed brand shows up in the right moments of the day — digital and physical.
On the way to work, digital billboards and subway shelters.
First Instagram scroll, audience-segmented ads.
Lunch break, radio spot in the car or at the shop.
Branded search triggered by the billboard from the morning.
Prime time on the big screen, end-of-day close.
Last feed visit — impacted by ALL previous touchpoints.
Six worlds, one single plan
You don't have to use them all. We build the mix based on your goal, your audience and your budget.
Billboards, digital LED screens, shelters and columns in strategic areas.
Build urban presence and recall at scale.
Subway, buses and airports. Captive audience in daily commuting contexts.
Reach audiences during daily commutes.
Traditional and segmented pauta, nationwide or by region.
Product launches and mass brand building.
Ad reels in theaters nationwide. Big screen, audience without distractions.
High creative impact with full attention.
Malls, gyms, corporate buildings and bars.
Segment by lifestyle, context and moment of day.
Newspapers, magazines and specialized supplements.
Credibility and affinity with premium readers.
Don't see the format you need? Reach out — we cover almost any ad space available in Argentina.
We're not space brokers. We're your media team.
Prices you can't get anywhere else.
We buy traditional media at enough volume to access negotiated rates that an individual advertiser doesn't see. You pay what the space actually costs, not an inflated rate card.
You pay –35% less on average, thanks to volume-negotiated rates.
Digital + traditional strategy, in a single brain.
The same team optimizing your Meta and Google campaigns decides where, when and why to put your brand on the street. The billboard doesn't come disconnected from the feed: it goes up because the data says it has to.
Cross-channel measurement with digital and traditional unified, with no friction between channels.
One partner. Less friction, more coherence.
One brief, one team, one invoice, one report. Instead of coordinating between two agencies, you have Gaucho building the whole plan. You focus on your business; we make sure everything pulls in the same direction.
6 traditional media formats with national coverage + digital presence, in a single plan and a single team.
From idea to the street, in 4 steps
Tap each step to see the detail.
Step 01
Diagnosis and goal
We define what the campaign needs to do: brand awareness? supporting a launch? foot traffic? amplifying a digital campaign already performing? Without a clear goal, there's no plan.
Diagnosis and goal
We define what the campaign needs to do: brand awareness? supporting a launch? foot traffic? amplifying a digital campaign already performing? Without a clear goal, there's no plan.
It works when you've crossed a certain threshold
- You already invest consistently in digital performance and want to amplify results.
- You're launching a product, brand or opening and need massive presence.
- Your audience is local or regional and the street is part of their day.
- You want to build brand, not just capture existing demand.
- You're looking for a team that thinks strategically, not just buys spaces.
- You don't have proven digital traction yet (better to start there).
- Your monthly media budget is too low (traditional media requires a minimum floor to be effective).
- You're looking for immediate direct conversion results (this medium plays a different game).
- You only need to buy a single billboard without strategy (there are brokers for that).
What everyone asks before getting started
It depends on the format, the city, the duration and the coverage. Billboards on the highway don't cost the same as cinema ads in Córdoba. What we guarantee is that you pay the best price available in the market. Reach out and we'll put together a custom quote.